A common side effect of improved accessibility is improved usability — the ability for visitors to easily and intuitively use your site to find the information they need.
The reason? Each HTML tag was created to mark and specify a certain type of information. Too often, a tag is used to format text rather than organize it. During reviews undertaken during accessibility improvements, site owners tend to re-examine their site in a new light, and make subtle changes in design and organization that have a positive impact on a visitor's ability to use your site.
A usable website is an enjoyable experience because it is:
- Easy-to-use: Van be easily navigated, with obvious next steps.
- Easy-to-understand: Content is logically displayed and organized.
- Easy-to-learn: Intuitive to use on the first visit.
- Efficient: Find what you want and accomplish your objective quickly.
- Appealing: Enjoyable site – gets bookmarked; returned to; and offers unique value.