Privacy Statement
EffectiveSite is committed to protecting your personal information and respecting your privacy. EffectiveSite will not abuse its relationship with its customers, clients, or users by using information it receives in the normal course of business for any reason except to carry out business between ourselves. EffectiveSite will undertake to give you as much control and information as possible regarding your personal information and the use we make of it in the course of our business.
In general, you can visit the EffectiveSite website without telling us who you are or revealing any information about yourself.
EffectiveSite will never sell, rent, or disclose your personally identifiable information to outside parties without your consent unless compelled by law or court order to do so.
With your permission, EffectiveSite may send you e-mail regarding any products, services upgrades, or other special offers which may be available from time to time.
What information we gather and track
On some occasions, we may need to collect information from you through our website. This generally involves you e-mailing us, or you filling out forms to retrieve information or services. The information you submit to us is necessary for us to verify the identity of the person responsible, for legal reasons. This is done to protect both parties.
If you submit an order on-line, and pay by credit card, your credit card number is submitted directly to our credit card processor for normal, routine processing. EffectiveSite does not have access to your credit card information, this eliminates any security risk involved in storing your credit information.
What we do with the information we gather and track
The personally identifiable information gathered from the forms you fill out on our website is used either to:
- Establish or maintain a customer account;
- Gain information necessary to provide credit card or other means of payment (as required by and supplied to our payment processing agent);
- Identify customers prior to granting access to data specific to their service;
- Provide you with information about products, services, news, and events;
- Allow you to purchase services; or to
- Gather broad demographic information about user trends.
EffectiveSite uses various methods to collect certain other kinds of information that cannot be personally identified with you, including "cookies"; "referrers", IP addresses, and environment variables.
A "cookie" is an element of data that a website, like EffectiveSite, can send to your browser, which may then be stored on your system. It can be used to provide you with a tailored user experience to better personalise the content, banners, and promotions that you and other users will see. We may use the information to research and understand how our users' habits in the aggregate are similar or different so that we can enhance your experience on our site and with our products. With your consent, cookies can optionally store information from forms that you fill out on our site so that the next time you visit, you do not have to re-enter this information. EffectiveSite does not currently make use of cookies, but future upgrades to the website could include this feature. You will be notified in advance of this feature being enabled.
We treat any personally identifiable information with the same confidentiality as when you purchase something on our website. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. EffectiveSite does not require that you accept cookies.
A "referrer" is the information passed along by a web browser that references the web URL you linked from, and is automatically gathered by our web server. This information is used by EffectiveSite to identify broad demographic trends that may be used to provide information tailored to your interests. You will not be personally identified from this information.
IP addresses are used by your computer each time you are connected to the Internet. Your IP address is a number that is used by network routers to identify your computer so that data (such as the web pages you request) can be sent to you. They may be gathered automatically by our web server. EffectiveSite will not use your IP address to attempt to identify your personal information, unless compelled by law or court order to do so.
System Information we gather can include time, type of web browser being used, the operating system/platform, and CPU speed. This information is sent automatically by your web browser when you are connected to any web site and is used by EffectiveSite only for broad demographic statistics.
This information is used by EffectiveSite in identifying broad demographic trends and may be used to provide information appropriate for your computer system. You will not be personally identified from this information.
In addition, the EffectiveSite website contains links to other websites. However, EffectiveSite is not responsible for the privacy practices or the content of such websites.